Child Feeding Programs

Furthering breakfast programs

For children, hunger is especially devastating. According to The Global FoodBanking Network, “Moderate to severe food insecurity can cause debilitating or sometimes irreversible damage to the child’s physical and cognitive development.”

Kellogg is dedicated to feeding people in need and breakfast programs are one of the key ways we do so. For example, we have a long-standing commitment to breakfast clubs. In many places in the world, these before-school programs provide students with a healthy breakfast, time to play with friends and, often, extra academic support so they arrive at school ready to learn. In 2021, we donated about 10 pence (about USD$0.15) from the sale of every box of W.K. Kellogg® cereal and granola to 600 breakfast clubs across Europe. Overall, Kellogg supported breakfast clubs in 26 countries in 2021.

  • School children eating breakfast
  • Children in a classroom

In the U.S., where breakfast is often provided through subsidized school meal programs, Kellogg works closely with a variety of partners to increase students’ access to these programs as well. For example, in 2022, our Breakfast for All retail partnership with No Kid Hungry ensured a minimum donation of $250,000, which will help provide up to 2.5 million meals to children (1 meal = $0.10). Since 2013, our partnership with No Kid Hungry has supported over 1.3 million kids, helping provide access to an average of 172 million breakfasts (based on annual reports from No Kid Hungry). These funds are often used by schools to purchase food service equipment – like rolling racks, warmers and freezers - that are used to store or deliver food to students.

A review of the research sponsored by Kellogg Company Fund shows that school breakfast programs may provide students with benefits beyond nourishment. Children who attend breakfast programs display fewer “concerning behaviors,” benefit from positive role modeling of “good behaviors,” and attend school more frequently. The impact of these programs on the wider community also were explored, with positive early results:

  • School attendance, friendships and behavior improve. In one study, students who attended school breakfast programs over a period of time developed an improved quality of relationships with their friends and were at a reduced risk of victimization.
  • Especially where breakfast is eaten in the classroom, there is a great opportunity to role model positive behaviors. By eating breakfast together regularly, studies found increased connectedness among students and staff.

There also is a growing body of work suggesting that eating breakfast can be an indicator of improved mental health, as evidenced by lower stress, anxiety and depression levels among children.

Bonding Over Breakfast infographic