Creating Better Days for 3 Billion People by the End of 2030
Our founder, W.K. Kellogg, believed that part of running a good business was doing good for society. This promise has guided our company for over a century. And it remains our promise to create better days, and a good and just world, for years to come.
Kellogg's™ Better Days is our promise to advance sustainable and equitable access to food by addressing the intersection of wellbeing, hunger, sustainability, and equity, diversity and inclusion.
Sustainability, hunger, wellbeing and equity, diversity and inclusion are all interconnected. Our changing climate is impacting the health of people and reducing crop yields, leading to greater food insecurity. Many diverse and underserved communities are disproportionally impacted by climate change and now face higher barriers to health and access to nutritious foods. And these same communities are most at risk for undernutrition, hidden hunger and obesity.
For these reasons, one of the ways we are achieving our Kellogg's™ Better Days Promise is by feeding 375 million people in need through food donations and supporting children through feeding programs by the end of 2030.
How Kellogg is feeding people in need
According to the World Food Programme, the world produces enough food for everyone. Yet, one in nine1 people continue to struggle with hunger, and one in three suffer from malnutrition. That’s why we’re working toward United Nations Sustainable Development Goal (SDG) #2 – Zero Hunger, collaborating with others around the world to “end hunger, achieve food security and improve nutrition, and promote sustainable agriculture by the end of 2030.”