Creating positive, healthy futures for families

Creating Better Days for 3 Billion People by the End of 2030

Our founder, W.K. Kellogg, believed that part of running a good business was doing good for society. This promise has guided our company for over a century. And it remains our promise to create better days, and a good and just world, for years to come.

Kellogg’s Better Days® is our promise to advance sustainable and equitable access to food by addressing the intersection of wellbeing, hunger, sustainability, and equity, diversity and inclusion.

Better Days Promise graphic

Sustainability, hunger, wellbeing and equity, diversity and inclusion are all interconnected. Our changing climate is impacting the health of people and reducing crop yields, leading to greater food insecurity. Many diverse and underserved communities are disproportionally impacted by climate change and now face higher barriers to health and access to nutritious foods. And these same communities are most at risk for undernutrition, hidden hunger as well as obesity.

For these reasons, one of the ways we are achieving our Kellogg’s Better Days® Promise is through our leadership and efforts to engage 1.5 billion people in advocating for sustainable and equitable access to food. Those experiencing food insecurity need a voice, so regardless of the circumstances, we work to create positive, healthy futures for families around the world.  We do so by encouraging employee volunteerism, promoting an ethical supply chain, supporting our hometown and communities where we do business, partnering with others and ensuring the health and safety of our employees.

How we’re engaging people in advocating for sustainable and equitable access to food:

We are committed to engaging 1.5 billion people by:

  • Advocating for food security, human rights, diversity and inclusion through our external partnerships, human rights strategy, and equity, diversity and inclusion programs.
  • Supporting our communities through employee volunteerism by tracking volunteer activities that help us achieve our Kellogg’s Better Days® Promise, with two hours of volunteer time equaling one person engaged in a volunteer activity.
  • Driving action by engaging people in commercial and digital campaigns, and measuring engagement through:
    • Consumer-led donation triggers such as an on-pack mechanics;
    • Engagement and online advocacy via Kellogg’s websites, social media sites and other online platforms;
    • Leveraging existing loyalty programs, such as Kellogg’s Family Rewards, enabling consumers to take action; and
    • Engagement with influencers, government officials and other key stakeholders through speaking engagements, industry events and other meetings.
  • Providing wellbeing education to help people make informed food choices by tracking the number of people trained, reached, or supported through Kellogg wellbeing programs. 

Those that take action expressing commitment to join Kellogg in our journey to address food security through the activities noted above will be counted toward engaging 1.5 billion people by the end of 2030.


  • Since 2015, we've volunteered more than 130,000 hours in our communities
  • Since 2015, we've engaged more than 1 billion people
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