Nourishing with our affordable and accessible foods


Creating Better Days for 3 Billion People by the End of 2030

Our founder, W.K. Kellogg, believed that part of running a good business was doing good for society. This promise has guided our company for over a century. And it remains our promise to create better days, and a good and just world, for years to come.

Kellogg’s Better Days is our promise to advance sustainable and equitable access to food by addressing the intersection of wellbeing, hunger, sustainability, and equity, diversity and inclusion.

Kellogg's Better Days addresses the intersection of wellbeing, hunger, sustainability and equity, diversity and inclusion

Sustainability, hunger, wellbeing and equity, diversity and inclusion are all interconnected. Our changing climate is impacting the health of people and reducing crop yields, leading to greater food insecurity. Many diverse and underserved communities are disproportionally impacted by climate change and now face higher barriers to health and access to nutritious foods. And these same communities are most at risk for undernutrition, hidden hunger and obesity.

For these reasons, one of the ways we are achieving our Kellogg’s Better Days Promise is by nourishing 1 billion people by the end of 2030 with our affordable and accessible foods that deliver nutrients of need such as fiber and protein while also addressing micronutrient deficiency.

Complete details on all the material topics and United Nations Sustainable Development Goals we are working toward via our Kellogg’s Better Days Promise are included in the Reporting section of this website.

How Kellogg is nourishing people with our foods

Our world faces a significant food crisis. In 2021, over 190 million people globally experienced food insecurity at moderate levels, meaning they did not have regular access to nutritious food1. Yet the rate of obesity has tripled over the past four decades, affecting millions of adults and children2. At the same time, food production accounts for 48% and 70% of land and freshwater resources at a global level3. And to feed a growing population – over 9 billion by 2050 - the FAO estimates that we will need to produce at least 50% more food4.

Good nutrition and simple grains have been at the heart of our company from our earliest days. More than a century later, our founder’s legacy continues to inspire us to deliver sustainable and equitable nutrition.

Through our plant-based foods, Kellogg has been actively involved in addressing the issue of food security and we are committed to work in partnership to create a better food system.


[1] https://www.worldbank.org/en/topic/agriculture/brief/food-security-update#:~:text=Globally%2C%20hunger%20levels%20remain%20alarmingly,previous%20high%20reached%20in%202020
[2] https://www.who.int/news-room/fact-sheets/detail/obesity-and-overweight
[3]  https://www.who.int/publications/i/item/9789241516648
[4] https://www.un.org/en/chronicle/article/feeding-world-sustainably

Our progress
  • Since 2015, we've nourished more than 800 million people
  • Globally, 80% of our cereals provide at least a good source of fiber
  • 86% of our plant-based meat alternatives provide at least a good source of fiber
  • 80% of our plant-based meat alternatives provide at least a good source of protein
  • 68% of our cereals, 61% of our bars and biscuits and 80% of our frozen breakfasts provide at least a good source of one or more micronutrients
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